Coldwell Banker Schneidmiller Realty Blog

With Our North Star Found, Now the Journey Begins

Three Rights and a Left, Best Practices for a Rebrand
Posted by Brianna Corey on August 15, 2019 in  CB*  Coldwell Banker
With Our North Star Found, Now the Journey Begins SHARE Three Rights and a Left, Best Practices for a Rebrand DAVID MARINE Before we set out with Project North Star, I made sure Coldwell Banker established our “three rights and a left” – what I think of as best practices for a rebrand: The right reason The right team The right timing And once you’ve headed down the road, doubts must be “left” behind It might sound like a pun, but to me it resonates with our mis... read more

Why Affiliate with Coldwell Banker?

Q&A With NJ Agent BettyLou DeCroce
Posted by Brianna Corey on August 03, 2019 in  Coldwell Banker  Real Estate
Why Affiliate with Coldwell Banker? A Q&A With NJ Agent BettyLou DeCroce SHARE What brings an established real estate company to affiliate with Coldwell Banker? We reached out to New Jersey Assemblywoman BettyLou DeCroce to answer that question ATHENA SNOW SHARE What brings an established real estate company to affiliate with Coldwell Banker? We reached out to New Jersey Assemblywoman BettyLou DeCroce to answer that question. Gallo & DeCroce Realtors, owned and operated by BettyLou and ... read more

When It Comes to Luxury, Don’t Be Afraid to Drop Names

Brand Names That Is
Posted by Brianna Corey on August 06, 2019 in  Coldwell Banker  Global Luxury  Luxury Real Estate  Real Estate
When It Comes to Luxury, Don’t Be Afraid to Drop Names – Brand Names That Is SHARE 3 tips for breaking into the luxury market or closing more residential sales from Atlanta’s top agent, Marc Castillo ATHENA SNOW SHARE Maybe you’re the agent who lives and breathes the area you work in, or maybe you’ve just settled down in a new market and want to grow your business. In an industry cluttered with competitors, how can you break through the noise and establish yourself... read more

There Is No Debate About It

How did coldwellbanker.com become the #1 most-visited real estate brand online?
Posted by Brianna Corey on August 24, 2019 in  Coldwell Banker  Real Estate
There Is No Debate About It SHARE How did coldwellbanker.com become the #1 most-visited real estate brand online? The answer is simple: we have high brand recognition and findability. JULIANA PIANO Having the #1 most-visited real estate website means consumers trust and recognize the brand power of Coldwell Banker. This is especially important because 93% of customers start their search for their home online. We drive consumers to our websites then connect them with our agents.   via GIPHY H... read more

Stellar Agents and Sky-High Sales

It is clear the brand does have an impact on business
Posted by Brianna Corey on August 27, 2019 in  Coldwell Banker
Stellar Agents and Sky-High Sales SHARE Some out there in real estate like to say that “brand doesn’t matter,” but when you look at the facts, it is clear the brand does have an impact on business. JULIANA PIANO The truth is that brands hold value to people. They like having or using certain name-brand items because they might give off a sense of confidence, quality, or clout. Are you guilty of buying a $4 cup of coffee from Starbucks, just because it is Starbucks, even though you... read more